With ROAS of over 1000% on its QVerse campaign, we explore how Qatar Airways is leveraging new and emerging technologies to create a customer-first, digital experience that is useful, not useless.
When Qatar Airways took to the skies in April 2022 with its QVerse digital platform, that was early days in its journey to embrace new and emerging technologies. Fast forward to now, and with more environments, more tech and interactive features,…