The initiative was officially announced at a high-level ministerial event at COP28 by Sheikh Majid bin Saud Al Mualla, Chairman of UAQ Tourism and Archaeology; Abdullah bin Touq Al Marri, Minister of Economy; and Laila Mostafa Abdullatif, Director-General of Emirates Nature-WWF, joined by Mohamed Al Marzooqi, CEO of HSBC UAE, who discussed the role of public-private partnerships in unlocking…