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Driver: Lower total cost of ownership
Business cloud service platforms are complicated to install and require a higher cost of ownership. Earlier, organizations had to appoint infrastructure teams for managing their cloud infrastructure on their own servers. VaaS enables organizations to reduce investments in building the infrastructure as it is taken care of by managed Services Providers (MSPs). Cloud vendors have their service platforms deployed on their own servers. Organizations get their data onto their platforms and have to pay only for the resources they require to use the video conferencing services. By using shared video as a service infrastructure, organizations can reduce the Total Cost of Ownership (TCO) and can save money on infrastructure, licensing, and support costs.
Restraint: Data security and privacy concerns
The security and privacy of the video content shared across various platforms can pose major concerns for enterprises. Moreover, organizations are also concerned about copyright and Digital Rights Management (DRM) due to the possibilities of misuse, information leakages, and data breaches. The healthcare, finance, manufacturing, information, and public sectors witnessed the highest number of data breach incidents in 2019. To counter such challenges, enterprises need to restructure their strategies in employing video conferencing offerings before deploying these solutions. In the absence of policies and procedures for the proper management of video content, video conferencing solutions may witness a sluggish adoption rate. Furthermore, vendors need to offer interoperable and easy-to-use enterprise-grade video communication solutions that have in-built security features.
Opportunity: Rise of 5G to boost adoption of cloud services
5G technology will bring major improvements to the cloud computing world. This is because most technology innovations can be more efficient when cloud-dependent. 5G, in turn, improves that integration with its low to zero latency, making for smoother communications. Enhanced mobile broadband will deliver a seamless, high-quality experience for cloud video services such as conferencing, recording, and storage. Lower cost per bit will bring affordable and truly unlimited mobile data packages, better adapted to heavy media usage. Furthermore, newer technologies such as facial recognition and live transcripts using AI and ML will spur the adoption of video conferencing over 5G. The evolution of 5G is yet to realize its full transformational potential and provides a great growth opportunity for the video as a service market.
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By region, North America to account for the largest market size during the forecast period
North America holds a strong position in the global VaaS market, owing to large-scale investments by organizations for outsourcing VaaS solutions. Countries in North America have advanced communication infrastructure that help VaaS solution providers offer quality services to their clients. The major growth drivers for this region include large-scale investments in the implementation of VaaS solutions due to the growth of video conferencing applications and the need for better video quality.
Market Players
Major vendors in the VaaS market include Microsoft (US), Zoom (US), Cisco (US), Adobe (US), Avaya (US), Google (US), AWS (US), Poly (US), LogMeIn (US), and RingCentral (US).
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