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Home Qatar

Fear, misfortune and Kanye West: how Adidas lost its lustre

admin by admin
December 30, 2022
in Qatar
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‘Behind the scenes, things with Ye were bad already for a long time’

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Financial Times

Financial Times

Eleanor Olcott in Tokyo and Olaf Storbeck in Frankfurt

Published Dec 28, 2022  •  9 minute read

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Shoes in an Adidas store.
Shoes in an Adidas store. Photo by Shannon Stapleton/Reuters files

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When Adidas ended its lucrative…



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