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The major players in the cloud storage market are AWS (US), Google (US), Microsoft (US), IBM (US), Huawei (China), Alibaba Cloud (China), Oracle (US), Rackspace Technology (US), HPE (US), Dell Technologies (US), Dropbox (US), Box (US), Tencent Cloud (China), Fujitsu (Japan), VMware (US), NetApp (US), Hitachi Vantara (US), Scality (US), and Citrix (US). These players have adopted various growth strategies, including new product launches, partnerships, agreements, mergers and acquisitions, and business expansions. Product enhancements, business expansions, and partnerships were the major strategies adopted by these players to achieve a strong foothold in the cloud storage market.
AWS is one of the prominent players in the cloud storage market that provides diverse range of cloud computing services. Moreover, it has plans to invest in new regions, product enhancements, services, technologies, and systems. For instance, in July 2020, AWS announced the availability of its Amazon Elastic Block Store (EBS) Fast Snapshot Restore (FSR) that enables the restoration of EBS volumes from FSR-enabled snapshots. Similarly, in May 2020, AWS added support for IPv6 in AWS China Region to enable access to Simple Storage Service (S3) objects using the IPv6 protocol via S3 dual-stack endpoint.
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Google is another well-known company in the cloud storage market that focuses on web-based search engines, desktop and mobile Operating System (OS), advertising and tools, and enterprise solutions, including cloud services. It continually expands its outreach across the globe to strengthen its foothold in the cloud storage market. For instance, in June 2020, Google opened Google Cloud Region in Jakarta that brings lower latency access to data and applications for Google Cloud customers in Indonesia. Moreover, the company enhances its offerings with features, including modern development environments, data migration, and ML tools to provide enterprise-ready cloud services. In January 2020, Google launched Archive, a cloud storage class in its Cloud Storage offering to offer cold cloud storage solution for long-term data retention.
Cloud Storage Market by Component (Solutions and Services), Application (Primary Storage, Backup and Disaster Recovery, and Archiving), Deployment Type (Public Cloud and Private Cloud), Organization Size, Vertical, and Region – Global Forecast to 2025
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